I strategically applied posthumanist principles to foster an inclusive and interconnected experience for globalK-pop enthusiasts in the Twitter campaign. The initiative united fans from diverse backgrounds on the Twitterplatform through a compelling film featuring narrations from individuals worldwide. This aligns with the broaderposthumanist goal of embracing diverse perspectives to shape a more comprehensive understanding of ourglobally connected world.
Views achieved in a week without ads only on Twitter
2nd quarter sales(YOY) at the time of campaign implementation
2nd quarter mDAU at the time of campaign implementation