Design

To convey Toyota's new brand message, a posthumanist strategy was infused, depicting the lives of diverse individuals and their more-than-human animal companions enjoying their unique style.

Developing a unified visual identity for Toyota's 'Enjoy Your Style' brand campaign, encompassing font design, key images, and the creation of a logo system.

Adopting a posthumanist approach, this brand campaign not only featured human subjects but also integrated more-than-human entities to emphasize the transformative power of Netflix's stories.

Leveraging posthumanist principles, the Twitter campaign aligns with the broader goal of embracing diverse perspectives for a comprehensive understanding of our interconnected world.

Introducing posthuman concepts, human agency in the entertainment industry was redefined through the creation of a virtual idol group seamlessly blending human and non-human entities.

Departing from the traditional reliance on human speakers in safety communication, this illustrates that safety can be both engaging and educational, highlighting the efficacy of a posthumanist approach.

Utilizing posthumanist strategy, this campaign showcased actors as Kiwi Brothers singing the Kiwi Song, delivering the essence of Zespri Label in a playful and engaging manner.