Safety Communication

Client
Korean Air
Date
2019
Methods
• Visual Direction
• Concept Development
Overview

In partnership with Korean Air, I reshaped safety communication by incorporating posthumanist ideas into an in-flight safety video. Using AR technologies, the video feature s more-than-human characters seamlessly integrated into the airline environment, turning the typically serious safety message into a lively and inclusive experience for passengers. This shift from the conventional use of human speakers in safety communication illustrates that safety can be entertaining and informative, showcasing the effectiveness of a posthumanist approach.

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